The Right Place for you
Cresten Capital
In the dynamic world of private investments, where vision meets financial acumen, Cresten Capital stands as a beacon of excellence. Renowned as a best-in-class private investment firm, Cresten Capital has consistently demonstrated its prowess in navigating the complex terrain of investments, fostering growth, and delivering unparalleled value to its partners.
Cresten Capital distinguishes itself through its disciplined and diversified investment approach. The firm seeks out opportunities across various sectors, meticulously analyzing market trends and identifying companies with the potential for substantial growth. Cresten’s investment philosophy is characterized by a hands-on, collaborative approach, working closely with portfolio companies to unlock their full potential.
One of the key pillars of Cresten Capital’s success is its team of seasoned professionals with diverse industry expertise. The firm boasts a cadre of specialists, each bringing a unique skill set to the table. Whether it’s technology, finance, restaurants, retail, or real estate, Cresten’s ability to navigate diverse sectors has contributed significantly to its success.
Cresten Capital’s journey to becoming a best-in-class investment firm is a testament to its unwavering dedication to excellence, innovation, and responsible investing. As it continues to navigate the ever-evolving landscape of investments, Cresten Capital stands poised to shape the future of retail and real estate setting new standards for success in the industry.
Kevin Tupy
Founder & Partner
*Early Years:* Kevin embarked on his professional journey with a seven-year tenure at Citi, where he honed his skills and climbed the ranks in various management roles within the Private Label Credit Card division. This foundational experience in the corporate world provided him with valuable insights into the intricacies of finance and business banking.
*Entrepreneurial Journey- Z Wireless (2001-2011):* In 2001, driven by a vision for entrepreneurial success, Kevin transitioned from the corporate landscape to the dynamic realm of entrepreneurship. Armed with determination, he founded Z Wireless, starting with a single mall-based kiosk in Sioux Falls, SD. Over the subsequent decade, Kevin’s leadership steered Z Wireless to remarkable growth, expanding its footprint to over 100 locations across the Midwest.
*Strategic Partnership and National Expansion (2011-2016):* Recognizing the potential for even greater success, Kevin entered a strategic partnership with Atlantic Street Capital in 2011. This partnership was pivotal in propelling Z Wireless onto the national stage. The ensuing years saw exponential growth, with the business transforming into the largest Verizon Premium Retailer in the country by 2016.
*Victra – A National Powerhouse (2016-Present):* The year 2016 marked a significant milestone as Z Wireless rebranded to Victra, a testament to its evolution and ascendancy in the telecommunications retail sector. With a new name and new capital partners, Victra grew rapidly and expanded to an impressive network of over 1,500 locations nationwide and establishing a presence in all 50 states.
*Continued Dedication and Strategic Leadership:* Kevin’s commitment and involvement to Victra remains an integral part of its success. With substantial ownership in the company, he remains actively engaged and involved in managing major initiatives alongside his partners. His ongoing involvement underscores not only a commitment to the business but also a passion for retail and for shaping Victra’s continued success.
*Legacy and Impact:* Kevin’s journey from the corporate world to entrepreneurship and the subsequent growth of Victra is a testament to his resilience, strategic foresight, and leadership acumen. His legacy extends beyond the numbers and statistics, encompassing the impact he has made on the telecommunications retail landscape and the opportunities he has created for countless individuals within the Victra family. Kevin’s story serves as inspiration for aspiring entrepreneurs and business leaders, showcasing the rewards of bold vision, hard work, and unwavering dedication.
*Today* Kevin is the founding partner of Cresten Capital, an alternative asset firm. Starting in 2014 with a vision of using his skills in building organizations and developing leadership, Kevin grew Cresten from an investment firm with a single real estate asset into a powerhouse of diversified investments that cross a broad spectrum of consumer services companies and real estate classes.
Erica Mullaly
Senior Partner
Erica's professional journey began in the fast-casual restaurant industry, where she played a key role in managing the busiest franchise location in South Dakota. In May 2011, she graduated from the University of South Dakota with a bachelor's degree in Business Administration, specializing in Human Resource Management. Following graduation, she joined the Human Resources department of a wireless retailer operating throughout the Midwest. As the company expanded nationally over the next five years, Erica transitioned into the Business Development department, focusing on lease and acquisition management. In mid-2016, she shifted to real estate and development, joining Cresten Capital, where she manages daily operations for Cresten Properties, CPM, Lucky’s, and Blue Star (Anytime Fitness). She holds a Broker Associate license in South Dakota and is actively involved in her community, serving on the board of the Alzheimer’s Association of South Dakota and the Downtown Sioux Falls Business Improvement District. In June 2023, she was appointed to the City of Sioux Falls Planning Commission.
